BMS Bets on Digital Health Coaching Following CAR-T Treatment to Improve Quality of Life Outcomes
On Friday, October 1, a new clinical study evaluating the feasibility of a Digital Health Coaching Program for individuals who have received CAR-T therapy was observed on CT.gov. Of note, Pack Health is the sponsor of the trial with BMS and the MD Anderson Cancer Center appearing as collaborators. Below, Celltelligence provides insights on BMS’s use of digital tools as a potential strategy to facilitate CAR-T reimbursement, while discussing BMS’s recently launched marketing campaign.
About The Author
The Celltelligence team has combined experience in oncology, including cell therapy, CAR-T, immunology, microbiology, biochemistry, and other various fields in life sciences. Our team members include PhDs, industry veterans, and analysts tuned to The Street – all of whom help to create a more actionable service of delivering cell therapy intelligence.
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